Which of the following statements best describes acceptable social media behavior for Piedmont?

• A. Notify customers directly.
• B. Do not disclose confidential info; avoid harmful or misrepresenting content; follow brand and privacy guidelines.
• C. Post confidential info to appear transparent.
• D. Share competitors' strategies.

Answer: (B)

The essential principle here is handling social media in a way that protects sensitive information, avoids spreading false or harmful content, and stays within the company’s approved rules. The statement that best describes acceptable behavior does exactly that: never disclose confidential information, steer clear of content that could be harmful or misrepresent the facts, and consistently follow Piedmont’s brand and privacy guidelines. This approach keeps information secure, preserves trust, and ensures communications are accurate and aligned with the company’s standards and legal obligations.

Why this is the best fit: safeguarding confidential information is a non-negotiable baseline for responsible online conduct, and avoiding misrepresentation or harm protects both customers and the organization. Following brand and privacy guidelines ensures messaging is consistent, respectful, and compliant across channels.

Context helps: different teams may handle different aspects of social media, but the core spirit is clear—protect privacy, maintain integrity, and adhere to official policies. Other options don’t capture all of these elements: simply notifying customers directly is not a complete guideline and can bypass proper channels; posting confidential information to appear transparent breaches trust and privacy; sharing competitors’ strategies can cross ethical and confidentiality lines.